Des Traynor – This Week in Startups
Thinking through the funnel: Intercom founder, on how to acquire & retain customers
Intercom cofounder Des Traynor gives this powerhouse talk. Des leads founders through different issues they should consider when trying to acquire users. Des lays a foundation by saying that most companies have no difficulty getting their first hundred, thousand, or sometimes even million users; it’s keeping those users that is the truly challenging task for companies. Read on for a quick walkthrough of the four main steps of getting — and keeping — users.